If You Build It, They Will Come…Unless You Did It Alone

Remember the creepy voice in Field of Dreams? "If you build it, they will come." What you didn't hear was the sound of "they," the baseball fans, silently yelling, "UNLESS YOU BUILD IT ALONE! THEN NOBODY WILL COME!" Ray Kinsella couldn't have built that baseball field without the support of Annie and Karin, his wife and daughter. He couldn't have reached his goal without the guidance of Shoeless Joe Jackson, Archie Graham and Terence Mann. The moral of the story is, if you want to build it, you're going to need some help.

Whether you own an existing company, a small start-up, or even just have the faintest glimmer of a business idea in your head, you need guidance to reach your goals. If you're not learning something new everyday, it's not because you know it all and there's nothing left to learn. It's because you've closed your mind to the thought that somebody out there has an idea that's better then yours. Now is not the time for pride and ego to take over. Let pride and ego be the driving force behind your sales and your brand recognition, not your business growth. I have been a student of business ever since my first deli job over in good old Farmingdale, NY when i was 12 years old. It's now 23 years later and I promise that I have learned something new every day. One of the biggest lessons I have learned throughout the years is that the right team can do amazing things. Remember, you are only one person and unless your name is Warren Buffet, you can't handle every aspect of your business start-up and operation on your own. Here are some key tips that may help:

  • Make a list of your strengths and weaknesses.  If your weaknesses will cost you or your business money, DELEGATE TO SOMEONE WHO CAN GET THE JOB DONE
  • Remember this key phrase: "If you don't invest in your success, then you're investing in your failure."  Sometimes your return on investment will surprise you.
  • If the project you are undertaking requires many skill sets, seek out the right team for the job.
  • RESEARCH.  Especially with a start-up.  You need to find someone, like a consultant, who can provide you with the guidance that will position you for success.
  • Absorb what you learn.  Learn to add someone else's skills to your own skill set.
  • Revisit your goals. This may be the wake up call you need to seek help when you're overwhelmed.

I had the opportunity in 2011 to deal with a situation that forced me to seriously consider if I could handle the execution of a pretty outrageous idea that I came up with.  A young girl who was a close acquaintance of mine was diagnosed with cancer and I had this insane notion of starting a non-profit to benefit people like her whose families were in medical crisis.  I'm not even sure that the idea was that clear to begin with, but I immediately made an internal list of who I wanted to involve in the brainstorming process.  Before you know it, six people who were six extremes of the professional spectrum sat together in a room and created Shannon's Fight, a 501 (c) 3 non-profit organization whose mission was to help ease the financial burden of families in medical crisis.  All of this was created in the vision of our namesake, the young girl I mentioned earlier.  Myself and these five incredible individuals set out on a five week journey to put together a 400 person massive fundraising exhibition/event that showcased the true spirit of our organization  I could not have imagined a better team or a better outcome, as we raised $75,000 during that first event.  The point of the story is that I followed a certain thought process during the inception of the initial idea, and that led to success.  I assessed the situation.  We formed a think tank and each used our strengths to execute our action plan.  The end result was, we surpassed our goals by more then 50%.  I am still proudly a part of Shannon's Fight today and I owe the success of our organization to the collective efforts of the team.

Don't just picture the goal.  Reach it...but it's okay to ask for help along the way.


Check out some press on #shannonsfight 's first fundraiser in 2011

Exhibition for Remission is a Success

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