Barbara Newhouse, President and CEO of the ALS Association stated, "We have never seen anything like this in the history of the disease." $4 million dollars has been raised in the two week period between July 29th and August 12th, compared to the same time period last year where $1.2 million dollars was raised.
By using social media to spread the word about ALS it is helping them raise more money than ever before. The ice bucket challenge is taking social media by storm. By using the #IceBucketChallenge, videos can be viewed on twitter, Facebook, and Instagram. Not only is it taking social media by storm, it's also reaching celebrities who are also taking the challenge and posting their videos on social media and challenging other celebrities as well, from Lady Gaga to Bill Gates, to you, your friends and neighbors, everyone is coming together to do the ice bucket challenge and help spread the word about this terrible disease.
By friends challenging friends, and the Ice Bucket Challenge turning into a social media trend, the word about ALS is spreading faster than ever before, raising money and awareness.
Check out this video of Rob Riggle, Horatio Sanz, Steve Higgins, The Roots, & Jimmy Take the ALS Ice Bucket Challenge.