Yearly Archives: 2014

Creating a Logo

Logo Types There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what a company does, such as when a house-painting company uses an…
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Aiming For Your Target Market

1. Keep track of customers. Use a database or customer relationship management system to keep track of regular clients and their purchases. This will help you learn about their preferences to be sure you can provide what they need. As you get to know customers, keep track of other personal information about them, such as their interests, hobbies…
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5 Ways to Challenge Yourself

1. Hang out with people whose age differs from yours. My two daughters challenge me to think differently more than any other people I know. The conversations we have make me reflect upon the assumptions I hold, because our opinions differ widely so often. I have a mentee who helps challenge me in the same…
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Can Your New Hire Handle It?

Here are the steps you need to take to make sure an employee can handle the grind. 1. Look and listen for passion. To hire people who can handle the day-to-day workload, you must look and listen for passion. Is there a fire in her belly to work hard and win -- even when it…
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