Q: What are the most common mistakes we should avoid when building a brand? A: Being an entrepreneur and launching a brand isn’t easy. It takes a lot of skill, hard work and usually a little luck. When it comes to branding decisions, sometimes one bad mistake can derail even the best idea. To be…Read more
In our quest to continually attract and bring on new customers, we tend to forget the importance of keeping our current ones loyal. Existing customers can have a tremendous impact on the health of our businesses. Did you know: Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an…Read more
It happens about once a year. The local bank, hardware store or real-estate firm holds their customer-appreciation event. Where I live, these events are almost always accompanied with barbeque, beer and local country music group on a flatbed trailer. Sometimes, the event is an open house for a new branch or office opening. But, the banter, banner and band is…Read more
"Coming together is a beginning; keeping together is progress; working together is success."— Henry Ford
Here's a quote to remember that coming together as a team is the first step, staying and keeping together is key but putting in the work together is where success comes.