Monthly Archives: April 2016

How Do You Sustain Your Brand’s Value? Follow These 6 Steps.

When I broke the screen on my iPhone a couple of months back, I asked the Apple care team for help. And the experience that followed exceeded my expectations. The team member involved went out of his way, contacting the nearest store to arrange an appointment to replace my screen -- in less than an hour. It was…
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Recommended Read- Be Our Guest: Perfecting the Art of Customer Service

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the tenth anniversary of the original Be Our Guest, Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business…
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4 Sales Prospects You Must Understand

The ultimate goal of a sales person is to close the deal. To finish a transaction is to pass through a door and close it behind you. Getting the customer to take action and give you something you value in exchange for something your customer values is the end goal. Hopefully, both parties will value…
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7 Flaws in Your Business Plan You Need to Fix

Your business plan is a blueprint for how your company is going to turn out. Write a solid, detailed business plan, and you’ll have a clear idea of how your first few years of operations will go -- you’ll even be able to use it as a tool to round up funding and attract new partners…
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